[MyAppleMenu] Oct 4, 2014

[applesurf at myapplemenu.com]

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*** Apple Brings iAd To Nine More European Countries, Bringing Total To 25 ***
<http://9to5mac.com/2014/10/04/iad-nine-new-countries/>
Benjamin Mayo, 9 To 5 Mac



*** Review: Hyper’s iStick, The First USB Drive W/ Integrated Lightning Connector ***
<http://9to5mac.com/2014/10/03/review-hypers-istick-the-first-usb-drive-w-integrated-lightning-connector/>
Jordan Kahn, 9 To 5 Mac

> The iStick is much like your standard USB thumb drive, but a small switch allows you to expose either the standard USB connector (the one that will connect to your computer) or the integrated Lightning connector (which connects to your iPhone or iPad).



*** Apple, Employees Raise $50 Million For Charity, Program To Expand Globally ***
<http://www.mercurynews.com/business/ci_26649252/exclusive-apple-employees-raise-50-million-charity-program>
Julia Love, San Jose Mercury News

> Three years after Apple began matching employee donations, the program has yielded more than $50 million for charity.
> And on Thursday, Apple told employees it will begin expanding the program to all the countries in which it has a presence, up from just the U.S. and a handful of other nations, the company told this newspaper. The Cupertino-based company will also begin donating money to the charities where its employees volunteer at a rate of $25 per hour.

Good for Apple.



*** Apple’s Irish Luck ***
<http://www.nytimes.com/2014/10/04/opinion/joe-nocera-apples-irish-luck.html>
Joe Nocera, New York Times

> In truth, most tax subsidies don’t make much sense — not for countries and certainly not for states. “There is a lot of work that shows that tax subsidies vastly overpay for the jobs they create,” said Edward Kleinbard, a law professor at the University of Southern California and the author of the recent book “We Are Better Than This: How Government Should Spend Our Money.”
> It’s a good thing that the E.U. is trying to curb unjustified tax breaks. Maybe it’s time to do the same here.



*** Google’s Newsstand Move May Force The Hand Of Apple, Leading To More Aggregated Content Apps ***
<http://www.talkingnewmedia.com/2014/10/02/googles-newsstand-move-may-force-the-hand-of-apple-leading-to-more-aggregated-content-apps/>
D.B. Hebbard, Talking New Media

> The lack of progress in improving the Newsstand, combined with the news of the acquisition of a platform, has some wondering if Apple plans on introducing their own app that aggregates content and improves the reading experience of digital editions.



*** Apple Will Face $350M Trial Over iPod DRM ***
<http://arstechnica.com/tech-policy/2014/10/apple-will-face-350m-trial-over-ipod-drm/>
Joe Mullin, Ars Technica

> Last week, US District Judge Yvonne Gonzales Rogers gave the green light to sending a long-running antitrust lawsuit against Apple to trial. Plaintiffs in the case say that Apple used its FairPlay DRM system to "lock in" its customers and make it costly to switch to technology built by competitors, like Real Networks.



*** Tim Cook Emails Employees To Reflect On Third Anniversary Of Steve Jobs’ Death ***
<http://9to5mac.com/2014/10/03/tim-cook-emails-employees-to-reflect-on-third-anniversary-of-steve-jobs-death/>
Mark Gurman, 9 To 5 Mac

> “I hope you’ll take a moment to appreciate the many ways Steve made our world better,” Cook wrote in the internal memo.



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*** Why Not Eat Octopus? ***
<http://www.newyorker.com/tech/elements/eating-octopus?int-cid=mod-latest>
Silvia Killingsworth, New Yorker

> Are Paul’s kind too smart to be eaten?



*** A Difficulty With Dialect ***
<http://www.theguardian.com/books/2014/oct/03/a-difficulty-with-dialect>
Debbie Taylor, The Guardian

> Authors have always come under pressure to tone down regional and historical accents. It's a case of do 'dialect lite', or be damned.



*** Mortal Coil: 'Lovely, Dark, Deep,' By Joyce Carol Oates ***
<http://www.nytimes.com/2014/10/05/books/review/lovely-dark-deep-by-joyce-carol-oates.html?partner=rss&emc=rss&_r=0>
Charles Finch, New York Times

> The book’s 13 stories are focused mostly on women, many of them middle-aged, negotiating with themselves how to live after the blind momentums of youth have slowed.



*** Old Dog, New Trick: 'Flirting With French,' By William Alexander ***
<http://www.nytimes.com/2014/10/05/books/review/flirting-with-french-by-william-alexander.html?partner=rss&emc=rss>
Jan Benzel, New York Times

> In his new book, “Flirting With French: How a Language Charmed Me, Seduced Me and Nearly Broke My Heart,” he deals with a lot of pangs, yearnings and fears that readers, especially those around his age — 57 when he set out to learn French — can identify with. How old is too old to learn something new? Is there anything to be done about a memory that’s beginning to sputter?



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