[MyAppleMenu] Dec 3, 2000

[applesurf at myapplemenu.comapplesurf]

MyAppleMenu Newsletter

== AppleSurf (News) ==============

Recount Gives Advertisers New References (Fox News)
<http://foxnews.com/election_night/120100/recount_ads_donaldson.sml>
At least a dozen ads by companies like Burger King, Mars Co., Apple Computer and Mercedes-Benz have used recount references to sell their products since the election deadlock hinging on the Sunshine State began Nov. 7.

Screen Wars (Newsweek)
<http://www.msnbc.com/news/497966.asp>
The folks who gave PCs mice and menus are back with some new tricks.

College Uses Ancient And Modern Technologies To Teach A Dead Language (Chronicle of Higher Education)
<http://www.chronicle.merit.edu/free/2000/12/2000120101t.htm>
Students in Davidson College's "Beginning Hittite" class are learning an ancient language while alternately bent over computer keyboards and clay tablets.

== AppleSurf (Reviews) ==============

MP3 For The Mac (Apple iReview)
<http://ireview.mac.com/WebObjects/iReview.woa/wa/GoReview?u=2488810&site=832&cat=1002>
The resources are impressive and will make any Mac user an MP3 expert Ñ and a regular visitor.

== Breaking Barriers (Top Stories) ==============

What's A Penny Worth On The Web? Maybe A Lot (Boston Globe)
<http://www.boston.com/dailyglobe2/338/business/What_s_a_penny_worth_on_the_Web_Maybe_a_lot_+.shtml>
Advertising isn't paying the bills on the Internet, and "free" hasn't worked out as a strategy. Micropayments could be the Web's next best hope.

'Click Here' Becomes A Grabber: Telling Consumers What To Do Helps Boost Direct Sales (San Francisco Chronicle)
<http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2000/12/02/BU93887.DTL&type=tech_article>
Internet banner ads may be one of the most widely ignored forms of advertising, but there is one feature that enhances their effectiveness more than any other -- that omnipresent "click here" button.

Two Months After Replacing Amazon On Yahoo, BN.com Is Still Waiting For Its Traffic To Go Boom (Inside)
<http://www.inside.com/story/Story_Cached/0,2770,16496_13_10_1,00.html>
But early -- albeit very early -- returns are unclear as to whether the deal is paying off, judging by data from MediaMetrix.

== Breaking Barriers (News) ==============

What's A Penny Worth On The Web? Maybe A Lot (Boston Globe)
<http://www.boston.com/dailyglobe2/338/business/What_s_a_penny_worth_on_the_Web_Maybe_a_lot_+.shtml>
Advertising isn't paying the bills on the Internet, and "free" hasn't worked out as a strategy. Micropayments could be the Web's next best hope.

Internet Growing As Campaign News Source (Associated Press)
<http://www.techserver.com/noframes/story/0,2294,500286268-500452078-502955822-0,00.html>
More Americans sought out election news on the Internet this year, but their reliance on candidates' Web sites dropped sharply, a new poll found. Instead, Internet users are turning to the sites of mainstream news organizations for information.

'Click Here' Becomes A Grabber: Telling Consumers What To Do Helps Boost Direct Sales (San Francisco Chronicle)
<http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2000/12/02/BU93887.DTL&type=tech_article>
Internet banner ads may be one of the most widely ignored forms of advertising, but there is one feature that enhances their effectiveness more than any other -- that omnipresent "click here" button.

Two Months After Replacing Amazon On Yahoo, BN.com Is Still Waiting For Its Traffic To Go Boom (Inside)
<http://www.inside.com/story/Story_Cached/0,2770,16496_13_10_1,00.html>
But early -- albeit very early -- returns are unclear as to whether the deal is paying off, judging by data from MediaMetrix.

Winners And Losers In The E-Commerce Shakeout (Knowledge at Wharton)
<http://news.cnet.com/news/0-1003-201-3957353-0.html?tag=st.ne.1430735..sf>
Despite the dot-com jitters of the last several months, it may well take a while to discover who will be the winners of the e-commerce race and why. But those participating in Wharton's "Winners and Losers in the E-Commerce Shakeout" conference brought some definite ideas to the party.

== The AppleSurf Reader ==============

Playboy, Its Bottom Line Becoming Skimpier, Tosses Out Top Publishing Executives (Inside)
<http://www.inside.com/story/Current?art_id=16560&podId=7>
President Alex Mironovich and publisher Gail Day are forced out as circulation woes make ad gains disappear.

== SingaporeSurf (Top Stories) ==============

Singapore Still Faces Some Giant Tech Hurdles (San Jose Mercury News)
<http://www0.mercurycenter.com/svtech/columns/gillmor/docs/dg120300.htm>
The idea of telling people to be more creative seems odd. It sounds like pushing on a string.

== SingaporeSurf (News) ==============

PM Goh Calls For New Vision For PAP (Business Times Singapore)
<http://business-times.asia1.com.sg/1/news/nsing01.html>
Policy choices, too, are growing increasingly complex. Ministers and Members of Parliament, it said, must be able to anticipate trends, form accurate judgements and make sound decisions.

Sex As Exercise? Is The Singapore Male Up To It? (Straits Times)
<http://straitstimes.asia1.com.sg/singapore/story/0,1870,7633,00.html?>
Sex is a good form of exercise to reduce the risk of a heart attack, says a study. But is the Singapore male athletic enough for it to do any good?

24-Hour Rule Lifted For Aids Deaths (Straits Times)
<http://straitstimes.asia1.com.sg/primenews/story/0,1870,7636,00.html?>

== SingaporeSurf (Technology) ==============

Singapore Still Faces Some Giant Tech Hurdles (San Jose Mercury News)
<http://www0.mercurycenter.com/svtech/columns/gillmor/docs/dg120300.htm>
The idea of telling people to be more creative seems odd. It sounds like pushing on a string.

StarHub's Free Incoming Calls Stay (Straits Times)
<http://straitstimes.asia1.com.sg/money/story/0,1870,7782,00.html?>
Industry observers have noted that StarHub's FIC promotion had been a key reason that it managed to hit its first-year target of 200,000 mobile subscribers in just seven months.

Survey: IDA Best Regulator In Asia-Pacific (IDG)
<http://www.idg.com.sg/dev/idgnew.nsf/UNID/CD2CCF7876401557482569A800254B77!opendocument>
The nation's bold move to liberalise the telco market in April this year was a main factor in drawing the votes.