[LargeFormat] S'marketing

[Skip Roessel]

Couldn't agree more.  Everything's marketing, or at least, presentation.  Never
let anyone see any print you don't think is among your best, properly spotted
and dry-mounted, matted and and ideally, framed.  And don't print 8x10 if you
can go to 11x14, or better, 16x20. Don't matte with 4-ply board if you can get
8-ply.

No one paid any attention to my shots when I was showing loose prints, but the
same pictures matted and framed, and suddenly I was a genius.  The presentation
tells the viewer how to feel, how important the work is.  A cue.

As Homer Simson said  while watching TV, "Marge, he's evil!  Listen to the
music!"

It's a big expense.  Now I'm going to rush out, buy a matte cutter, steel ruler,
band-aids, etc. Tell your loved ones your idea of a perfect Christmas present is
a 20x24 portfolio case in genuine pebbled calf or everready pigskin...
Skip

skiproessel@mindspring.com

rstein wrote:

> Dear Kent,
>
>      Simple.
>
>     Advertising.
>
>     Tell the world that you are the best and most exclusive and most
> ecological and intellectual and you have big friends in high places and you
> are secret but fabulous lover and will that be cash or Mastercard?
>
>     Convince them that your lifestyle of living on Taco Bell wrappers and
> spoonfuls of pure benzedrine is the only valid artistic statement since
> 1818.
>
>     Get a big old camera and a bigger older lens and the front half of an
> old Kodak Darkroom Guide and a bushel basket of assorted vegetables and a
> WPA grant and locate a sand hill and run off behind it.
>
>     Drink. Lots. If you can get other people to buy the drinks you can put
> the money you save towards paying for an agent to tell people to buy you
> drinks.
>
>     Find YOUR landscape. Yosemite Park is taken. Big Sur is taken. Mt. Fuji
> is taken. The engine shops at Chama are definitely taken. I suggest you look
> at making a lifetime artistic statement using the local fish freezing plant
> or panel beaters. If your road to fame is longer than you expect you can at
> least eat fish.
>
>      Uncle Dick
>
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