[LargeFormat] Cooke Lenses - Suggestions for Future Models?

[Brock Nanson]

http://www.badgergraphic.com/search.asp?x=largeformat

Click the 'large format lenses' set to 'Cooke Optics' and you'll find the 
lens Clive mentioned advertised for $3450US.  Which brings me to my 
comment... I can appreciate that this portrait lens is rather specialized 
and likely difficult to build, but that is a huge price.  They need to 
be sure of their market because only a very small niche market would even 
consider paying that much.  The time it took me to consider it was 
measured in milliseconds.  Let's see, buy the lens or put food on the 
table for the entire family for about 2 years...

I don't mean to sound negative, only that with digital manipulations etc., 
the demand can't be very high.  If it's unaffordable, then the demand will 
be that much lower.  How many people work with large format equipment?  
How many of them are specialized in portrait work?  Of this fraction, how 
many are wanting a soft look?  Of this last fraction, how many are in a 
financial position to pay this kind of price?

They have two options... make onsies and twosies of everything and sell at 
a high price to collectors and a few obsessive hobbiests, or actually 
compete with the big boys.  I'm guessing they're aiming at the former.  
I'd be interested to hear if the marketing director confirms this.

Brock


On Wed, 17 Jul 2002, Frank Filippone wrote:

> Can you please ask them where to purchase in the USA?
> 
> What about a modern casket set?
> 
> Frank Filippone
> red735i@earthlink.net 
> 
> 
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-- 
Brock Nanson
Kamloops BC Canada