[Jacob-list] why grassfed is best

[dave & katrina]

We advertised at a local health food store (fairly famous in this area) and
found some people were interested due to allergies or because they were
experimenting with blood type diets...grass-fed lamb is suggested for one of
the types.  One woman just wanted more wholistic foods for her kids.  most
had little experience with lamb meat, so we included a lot of recipes.
Didn't have overwhelming response, but the connections we made really felt
good. I am sure the connections we make will increase every year.
 I agree Thom, it is a waste of time trying to convince people who are not
really interested in the first place...it is so much more satisfying too
dealing with people who actually appreciate the product.  As more people
become aware, the more interest spreads.
Katrina

----- Original Message -----
From: "Thomas Simmons" <creagchild at monad.net>
To: "jacob-list" <jacob-list at jacobsheep.com>
Sent: Thursday, November 22, 2001 9:41 AM
Subject: Re: [Jacob-list] why grassfed is best


> >Yep grassfed is best. Now, can anyone tell me how to get people to pay
> extra
> >for it? Because I gotta tell ya it's more expensise to do it right!"
>
> [Thom enters stage right, putting on his economics prof hat :-) ]......
>
> What makes profit in agriculture so darn difficult is that the products
are
> seen as "standardized," ie, my corn looks just like your corn, so if I
> charge a penny more, the public buys yours instead of mine.  There is a
> constant downward pressure on agricultre pricesuntil those with higher
costs
> are squeezed out of business, and the rest barely survive.
>
> The quickest way out of that dilemma is product differentiation. That
means
> the product must be perceived as somehow "different" by the public,
enabling
> the producre to charge a higher price; this is why a teenage would only
pay
> $5 for a T-shirt, but would pay $25 for the same T-shirt with an
> "Abercrombie & Fitch" logo across the front.
>
> It is NOT important that the product really *is* different;what is
important
> is that the consumer *percieves* the product to be different.  That is one
> reason why I can often command a higher price for my Jacob wool than other
> wools; there are plenty of natural colored wools with the same micron
counts
> and qualities, but *my* wool is different because _________(and here we
fill
> in the blanks with a whole lot of stuff :-))
>
> If the public is going to spend MORE for grass-fed animals, then they need
> to be convinced that there is a significant difference between grass-fed
and
> chem-fed.
>
> [Thom now switches hats, and puts on the Political Campaign Director
> Hat].....
>
> One of the first rules of successful campaigns is this:  Do *NOT* attempt
to
> Educate the Public. Do *NOT* seek to change their minds.  Instead,
identify
> those individuals who *ALREADY THINK LIKE YOU* and mobilize them.
>
> So, in marrying the Economic issues with the Political Issues, you might
> consider this:  find out who the local environmenntalist-types are.  Find
> out who opposes the use of unnatural feeds.  Find parents groups whose
kids
> have allergic reactions to additives.  Contact natural food coops (they're
> not *all* vegetarians).  Use your phone book to find "consumer" groups
(ie,
> groups who believe anything a business with an "corp." after their name is
> intrinsically evil).
>
> In other words, forget trying to convince the public.  Insetad, find those
> who already believe there is a difference between "natural" and
"corporate,"
> and market *directly* to them.
>
> thom
>
>
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