[MyAppleMenu] Oct 22, 2002

Tue Oct 22 21:05:05 EDT 2002

MyAppleMenu Newsletter
Tuesday, Oct 22, 2002

MyAppleMenu : Top Stories
-------------------------
Apple's Stickiest Marketing Ploy (Leander Kahney, Wired News)
<http://www.wired.com/news/mac/0,2125,55887,00.html>
One of Apple's greatest -- and no doubt cheapest -- marketing coups is handing out decals of the company's logo, which proud users slap on everything from cars to skateboards to Windows computers. 

You Are What You Command (Charles Wright, The Age)
<http://www.theage.com.au/articles/2002/10/21/1034561442903.html>
The thing with the Mac is that once you've accomplished what you need to do with that Terminal window, you can leave it and return to Aqua. Just the environment for the new, amphibious man.

Introducing The Microcontent Client (magazine)
<http://www.dashes.com/magazine/backissues/introducing_the_microcontent_client.php>
The greatest task that remains is integration. Nearly every piece exists today.

MyAppleMenu : News
------------------
PGP Reborn Makes Its Pitch For The Mainstream (John Leyden, The Register)
<http://www.theregister.co.uk/content/55/27729.html>
Encryption products need to become as easy and transparent to use as AV software packages.

Baby Boomers Wary Of MP3 Audio (Jim Krane, Associated Press)
<http://www.salon.com/tech/wire/2002/10/22/boomers_mp3/>
For baby boomers, the digital sound files called MP3s are merely the trend's newest incarnation.

Catching Up With Wayne Kramer (Stephanie Jorgl, Apple)
<http://www.apple.com/hotnews/articles/2002/10/waynekramer/>
When it comes to recording, producing and Kramer has long relied on the Mac.

Quark Denies UK Exit, Commits To Mac (Macworld UK)
<http://www.macworld.co.uk/news/main_news.cfm?NewsID=5438>
"Quark has maintained a presence in the UK since 1988. Quark is not pulling out of the UK. Two employees were let go on Friday. That's it."

Apple Opens Talks On Event Venue (Hiawatha Bray, Boston Globe)
<http://www.bayarea.com/mld/mercurynews/business/4340184.htm>
Apple Computer opened negotiations Monday with IDG World Expo about how to ensure Apple's participation in the Boston Macworld trade show in 2004.

Quark Pulls Out Of UK, 'Dislikes Mac' (Dominique Fidele, Macworld UK)
<http://www.macworld.co.uk/news/main_news.cfm?NewsID=5433>
Quark  has pulled out of the UK, firing all but two of its UK staff. One former Quark employee claimed that CEO Fred Ebrahimi "does not like the Macintosh platform", implying that the UK was largely a Mac market.

Probe As Mac Retail Relaunches (Simon Hayes, The Australian)
<http://www.theaustralian.news.com.au/common/story_page/0,5744,5336017%255E462,00.html>
Apple Australia will launch another foray into retailing this week as liquidators scrutinise the failure of the Buzzle consortium of independent retailers.

Using P2P Technology For Content Delivery (Jeffrey Burt, eWeek)
<http://www.eweek.com/article2/0,3959,643698,00.asp>
Jibe Inc. is aiming to use the advantages offered by peer-to-peer technology--including little or no hardware or monthly usage costs—in its new content delivery network software.

MyAppleMenu : Opinions
----------------------
Apple's Switchers Campaign Getting Through (Derrick Story, O'Reilly Network)
<http://www.oreillynet.com/pub/wlg/2202>
Apple has done it again. This series of ads has crept into the consciousness of a segment of our population, and they have lingered there.

Apple's US Focus Losing Customers (David Frith, The Australian)
<http://australianit.news.com.au/articles/0,7204,5318494%5E15423%5E%5Enbv%5E15309,00.html>
Plainly, Mac fans in Australia, Japan and Europe have been deserting the Apple ship in droves. When they and their needs are so obviously ignored, who can blame them?

Inside Apple's New Smaller Store: Crowds Still Come For 43rd Retail Store (Vern Seward, The Mac Observer)
<http://www.macobserver.com/article/2002/10/21.1.shtml>
43 stores later, Apple still seems to be able to draw a crowd.

MyAppleMenu : Reviews
---------------------
Six Degrees: Innovative Software Watches Your Every Move And Helps You Retrace Your Steps (Jennifer Berger, Macworld)
<http://www.macworld.com/2002/11/reviews/sixdegrees.html>
Unless you're perfectly organized all the time (and who is?), you can probably make good use of Six Degrees. It makes connections more as a human being does and less as a machine does.

Have Your Photos Edited By A Pro: You (Stephen H. Wildstrom, BusinessWeek)
<http://www.businessweek.com/magazine/content/02_43/b3805030.htm>
Photoshop Elements and PhotoImpact are top-grade tools that amateurs can use and afford.

PowerMail v4.0.1 (Kirk Hiner, Applelinks.com)
<http://www.applelinks.com/reviews/powermail4.shtml>
CTM has built a strong feature set into their program, and now they're able to fine tune everything else.

MyAppleMenu : Wintel News
-------------------------
Is Microsoft Licensing Forcing Banks To Break The Law? (Dan Orzech, Internet.com)
<http://boston.internet.com/news/article.php/1485861>
At issue is Microsoft's "automatic update" feature, which allows users to automatically get upgrades and patches to their systems.

3GHz Pentium 4 On Its Way (Michael Kanellos, CNET News.com)
<http://news.com.com/2100-1001-962931.html>
The 3GHz Pentium 4 will likely be the highest-performing desktop chip on the market when it comes out next month. Not only will the chip run at a higher clock speed than other desktop parts, but it will also contain Intel's hyperthreading technology, which lets one chip act almost like two.

More Wintel News at <http://www.myapplemenu.com/wintel/>

MyAppleMenu Tomorrow : Top Stories
----------------------------------
Interview: Marissa Mayer, Product Manager, Google (Mark Hurst, Goodexperience.com)
<http://www.goodexperience.com/columns/02/1015google.html>
"I think Google should be like a Swiss Army knife: clean, simple, the tool you want to take everywhere."

Digital Identity Redux (Nathan Torkington, O'Reilly Network)
<http://www.oreillynet.com/pub/wlg/2199>
THe big problem is that there's no consumer demand.

Southwest Off The Hook (Mark Pilgrim, Dive Into Mark)
<http://diveintomark.org/archives/2002/10/21.html#southwest_off_the_hook>
The article is disappointingly full of FUD from critics of the ADA.

MyAppleMenu Tomorrow : News & Opinions
--------------------------------------
Tracking Down Insecure WLANs (Dennis Fisher, eWeek)
<http://www.eweek.com/article2/0,3959,645093,00.asp>
Looking for something to do this weekend? Well, if you have a laptop and a wireless card, you can join dozens of other technophiles with time on their hands in searching out insecure WLANs.

Vendors Detail Changing Face Of Content Management (Tom Sullivan, InfoWorld)
<http://www.infoworld.com/articles/hn/xml/02/10/22/021022hnaiim.xml>
Several vendors Tuesday said that CM (content management) is evolving to include a broader variety of data types and new functionality and, in so doing, is broadening the ways CM can be used to add value throughout the organization.

Vignette Launches V7 (Cathleen Moore, InfoWorld)
<http://www.infoworld.com/articles/hn/xml/02/10/22/021022hnvignette.xml>
V7 ushers in a shift in strategy, turning the company's focus to delivering packaged content applications for portals, document management, e-marketing, and collaboration, all powered by Web services, according to company officials.

Is Your Syndication Feed Valid? (Timothy Appnel, O'Reilly Network)
<http://www.oreillynet.com/pub/wlg/2201>
Being valid RSS does not guarantee that a feed's content is well-formed enough to be useful to an end user.

Using P2P Technology For Content Delivery (Jeffrey Burt, eWeek)
<http://www.eweek.com/article2/0,3959,643698,00.asp>
Jibe Inc. is aiming to use the advantages offered by peer-to-peer technology--including little or no hardware or monthly usage costs—in its new content delivery network software.

Building Online Communities (chromatic, O'Reilly Network)
<http://www.oreillynet.com/pub/a/network/2002/10/21/community.html>
Before you can start focusing your community-building actions, you must understand the dynamics of online communities.

Introducing The Microcontent Client (magazine)
<http://www.dashes.com/magazine/backissues/introducing_the_microcontent_client.php>
The greatest task that remains is integration. Nearly every piece exists today.

MyAppleMenu Reader : World
--------------------------
How The American Media Can Help South-East Asia (Kumar Ramakrishna, Straits Times)
<http://straitstimes.asia1.com.sg/commentary/story/0,4386,150419,00.html?>
Given the reach and power of the US media to shape the perceptions, and by implication the decision, of Western policy-makers and investors, a little additional nuance in its reporting would be no bad thing.

There Really Is A Monster Under The Bed -- Big Brother (Jonathan Turley, Los Angeles Times)
<http://www.latimes.com/news/opinion/commentary/la-oe-turley21oct21,0,186632.story?coll=la%2Dnews%2Dcomment%2Dopinions>
In Texas, they like their barbecue hot, their oil sweet and their sex straight. Of course, only one of these preferences is set by law: sex.

So Long, Fellow Travelers (Christopher Hitchens, Washington Post)
<http://www.washingtonpost.com/wp-dyn/articles/A50657-2002Oct19.html>
George Bush made a mistake when he referred to the Saddam Hussein regime as "evil." Every liberal and leftist knows how to titter at such black-and-white moral absolutism.

MyAppleMenu Reader : Science & Tech
-----------------------------------
A Burning Question (Rob Walker, Slate)
<http://slate.msn.com/?id=2072660&device=>
If Mody can associate himself with the general vibe, then why not?

The Universe Seems So Simple, Until You Have To Explain It (Dennis Overbye, New York Times)
<http://www.nytimes.com/2002/10/22/science/space/22ESSA.html>
In the end, it wasn't the strange science fiction sounding ideas animating cosmology these days that defeated me, but the simple ones.

Using Technology To Add New Dimensions To The Nightly Call Home (Maggie Jackson, New York Times)
<http://www.nytimes.com/2002/10/22/business/22KIDS.html>
Inspired by the dizzying array of portable devices on the market and a growing emphasis on home and family, frequent business travelers are taking the traditional nightly call home to new levels.

First Proof Of Jesus Found? (Rossella Lorenzi, Discovery)
<http://dsc.discovery.com/news/briefs/20021021/jesus.html#jump>
The first archaeological evidence of Jesus' existence has come to light, literally written in stone, according to one of the top world experts in deciphering ancient Near East inscriptions.

MyAppleMenu Reader : Life
-------------------------
'Harry Potter' To Battle 'Lord Of The Rings,' Again (Rick Lyman, New York TImes)
<http://www.nytimes.com/2002/10/21/movies/21HARR.html?ex=1035950400&en=0a9cda519a046aab&ei=5062&partner=GOOGLE>
On the surface, it's deja vu. But there are significant differences this time as the films square off.

They Have The Money, Stupid (Natasha Mann, The Times)
<http://www.timesonline.co.uk/article/0,,7-454367,00.html>
Older people hold 80 per cent of all wealth and 75 per cent of all stock portfolios. Yet 95 per cent of all promotional campaigns in Europe last year were targeted at the under-fifties.

Witness The Emancipation Of The Little Woman (Al Martinez, Los Angeles Times)
<http://www.latimes.com/news/columnists/la-et-al21oct21,0,3281393.column?coll=la%2Dnews%2Dcolumns>
Women are everywhere today. Well, they always were, but now they've invaded occupations where they were never expected. They are becoming, God help us all, just like men. Andy Rooney is just going to have to accept that.

TV Puts Its Mark On Sniper Story (Paul Farbi, Washington Post)
<http://www.washingtonpost.com/wp-dyn/articles/A62025-2002Oct21.html>
For the TV networks and stations covering the sniper case, it's also a splendid opportunity to promote the stations and their coverage.

A Media Mouse That Roared (Jill Stewart, Los Angeles Times)
<http://www.latimes.com/news/custom/showcase/la-op-stewart20oct20.story>
I look out on the media landscape of Los Angeles and I mourn not merely the passing of a great, gutsy newspaper but also the state of the media in the country's second-largest city.

MyAppleMenu Reader : Expressions
--------------------------------
Travis, B. (Maile Meloy, New Yorker)
<http://www.newyorker.com/fiction/content/?021028fi_fiction>

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MyAppleMenu is edited by Heng-Cheong Leong. This site is not affiliated with Apple Computer, Inc., or any other companies in any manner. Apple, the Apple logo, Macintosh, Power Macintosh, PowerBook, iMac, iBook, iPod, and eMac are registered trademarks of Apple Computer, Inc. All other brands or product names are trademarks of their registered holders. Copyright &copy; 1996-2002 Heng-Cheong Leong. All rights reserved.